Athco is an athlete community brand based in Cape Town, South Africa. Helping Athletes turn passion into profession by creating a space where world collide between athletes and people who inspire from them. They host podcasts and speak to various different athletes about their journey and how they had become who they are today.

The ask: Creating a visual identity.

ATHCO is a space where active people come together, where you are a runner, triathlete, swimmer, hyrox athlete etc. It is a space for all active people. One thing that binds it all together are the journey. Each person has their own path, their own lane, yet we move forward together.

We took this as a concept for the logo, the logo represents the lanes we all are familiar with. The lanes that keep us guided in our movement. The lanes remind us to stay consistent, to keep moving forward, to move, together as athletes from all kinds of backgrouds.