Myprotein needed race coverage, athlete spotlights, post-race interviews and product content out of it and all of it live, while the heats were still running.

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HYROX Berlin is the biggest stage in European hybrid racing. Thousands of athletes, heats running back to back from morning to night, four days straight. Myprotein needed the full range out of it: race coverage, athlete spotlights, post-race interviews, product in the hands of athletes at the booth, and the atmosphere that makes Berlin the event it is. Stills, high-grade video, and social-first content for TikTok and Reels.

The hard part wasn't the volume. It was the clock. Event content has a shelf life measured in hours. A viral moment posted two days late is just an archive. Everything had to land the same day, or within 24 at the outside, for four consecutive days. Which means shooting all day and turning it around while the next day is already loading in. And you can't schedule the best moments. The heat someone blows up in. The finish-line collapse. The face at the sandbag lunges. Those happen once, in a crowd, with no warning.