For this project, my focus was on leading the visual and creative vision of JBL's brand experience on multiple touchpoints of merchendising, translating the brand's bold, energetic identity into a clear, engaging, and performance driven product pages.

The concept and experience is built around the art of real-life usage scenarios, urban environments, outdoor exploration, and water activities. Allowing customers to immediately recognize how the product fits into their lives while maintaining a cohesive and recognizable JBL look and feel.