Natacha Steyn
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Go Back
BLæK
Coffee. Anywhere, anytime. Just add water.
My Role Creative Director & Photographer
TEAM
Jannis Rothermel
BLæK team
Services
Photo, Video, Styling, Production, Social
Coffee is not just a drink, coffee is culture.
It brings people together, coffee is nostalgic, it brings a good start to your day and throughout. But good should not be restricted to your home or a cafe, what if you can take it along with you wherever you go. And what if you can create beyond of what you normally do with coffee?
Blaek solves that problem. The concept of this campaign carries an emotional message of nostalgia; how you can take Coffee on any of your journeys, and how it connects to the moment, a memory of that taste of coffee, which enriches the present moment. Whether on a hike, a boat trip, a solo picnic day, on the plane, on a cool work trip, in university, at the lake.... you name it. We want to show the versatility of creating any form of coffee you desire, with ease, and on the go! An Affogato, and Espresso Martini, a Latte, you name it!
The iced coffee becomes an enabler of that experience. It's quick and easy to make, convenient to take along, and doesn't compromise on taste. Instead of navigating long lines or high prices at a coffee shop, she creates her own perfect iced coffee and takes it with her — to a picnic, on a walk, and down to the beach. The product supports a lifestyle that feels effortless, relaxed, and independent.
Following a protagonist on a day she spends entirely with herself. It's a solo summer day, unplanned, light, and enjoyable. She's moving through the day on her own terms, enjoying the sun, the outdoors, and simple moments just for herself.
more Projects
Eeva Ria
→
JBL
→
AKAD
→
Brother
→
Asics
→
CONTACT
steyn.natacha@gmail.com
SOCIAL
Natacha Steyn
→
Go Back
BLæK
Coffee. Anywhere, anytime. Just add water.
My Role Creative Director & Photographer
TEAM
Jannis Rothermel
BLæK team
Services
Photo, Video, Styling, Production, Social
Coffee is not just a drink, coffee is culture.
It brings people together, coffee is nostalgic, it brings a good start to your day and throughout. But good should not be restricted to your home or a cafe, what if you can take it along with you wherever you go. And what if you can create beyond of what you normally do with coffee?
Blaek solves that problem. The concept of this campaign carries an emotional message of nostalgia; how you can take Coffee on any of your journeys, and how it connects to the moment, a memory of that taste of coffee, which enriches the present moment. Whether on a hike, a boat trip, a solo picnic day, on the plane, on a cool work trip, in university, at the lake.... you name it. We want to show the versatility of creating any form of coffee you desire, with ease, and on the go! An Affogato, and Espresso Martini, a Latte, you name it!
The iced coffee becomes an enabler of that experience. It's quick and easy to make, convenient to take along, and doesn't compromise on taste. Instead of navigating long lines or high prices at a coffee shop, she creates her own perfect iced coffee and takes it with her — to a picnic, on a walk, and down to the beach. The product supports a lifestyle that feels effortless, relaxed, and independent.
Following a protagonist on a day she spends entirely with herself. It's a solo summer day, unplanned, light, and enjoyable. She's moving through the day on her own terms, enjoying the sun, the outdoors, and simple moments just for herself.
more Projects
Eeva Ria
→
JBL
→
AKAD
→
Brother
→
Asics
→
CONTACT
SOCIAL
